FOR IMMEDIATE RELEASE

NewerTech Adds Nine New Colors to iFolio Custom Handcrafted Premium Leather Protective Carrying Case for Apple iPad

Lifetime guaranteed carrying/protection case for the iPad is made in the US from imported Brazilian leather
now available in 11 different color choices to suit personal fashion tastes starting at $129.99 MSRP

August 18, 2010, Woodstock, IL — Newer Technology, Inc. (NewerTech^®) http://www.newertech.com, a leading developer of Macintosh^®, PC, iPod^®, iPhone^®, and iPad^™ performance upgrades and accessories, announced that it has added nine new color choices to the highly acclaimed NewerTech iFolio™ custom handcrafted premium Brazilian leather carrying case for the Apple iPad. Previously offered in only Red and Black colors for $129.99 MSRP, NewerTech’s nine new colors for the iFolio expands the protective case’s style palette to 11 total to meet strong consumer demand for additional fashion complementing colors.

The NewerTech iFolio is now available in Dark Red, Cream, Yellow, Orange, Lite Green, Dark Green, and Blue with a MSRP of $149.99; as well as two custom leather finishes, cognac and tan, with a MSRP of $179.99.

All eleven iFolio color choices are available immediately starting at $99.00 from NewerTech’s exclusive distributor, Other World Computing (OWC^®), as well as through the retail channel. To see all the colors, or for more information, including special introductory pricing, visit: http://eshop.macsales.com/search/iFolio. For more information on the complete line of NewerTech accessories and high performance upgrades for Macs, PCs, and iDevices, visit: http://www.newertech.com/products

Luxury Protection Backed By Lifetime Warranty
The NewerTech iFolio is Made in the USA with meticulous craftsmanship to offer the ultimate in luxury protection and transportation for the iPad, and comes backed by a Lifetime Warranty. Features include:

• Collapsible elastic-backed, double stitched leather handle.
• Removable double stitched leather shoulder strap (adjustable from 24″ to 42″).
• Durable nickel-plated hardware to secure handles.
• Genuine USA Made YKK pull tab, and soft-touch nylon zipper.
• Elastic-backed, double stitched interior leather loop for writing or pointing device.
• 7″ W x 10″ H hard backed document sleeve.
• Two interior personal ID holders for business cards, debit/credit cards, etc.
• Taffeta interior lining.
• Non-marring, double stitched leather retaining straps allow full access to all iPad ports and functions.

Praised By Leading Tech Industry Media
Since its introduction in April 2010, the NewerTech iFolio has been praised for its “Professional, High-Quality Styling” by Jason Snell, Editor in Chief, Macworld; as well as being called “A First Class Carrying Case” by John Martellaro, The Mac Observer and “Very Elegant, Very Well Made” by Leo LaPorte, TwitTV.

“By expanding its available color choices, the NewerTech iFolio now compliments a wider variety of personal tastes and preferences,” said Grant Dahlke, Brand Manager, NewerTech. “With a total of 11 color options available, iPad users have more choices for carrying and protecting their investment in style.”

From the Otterbox website:

“When you purchase the OtterBox Commuter Series “Strength” case for BlackBerry® Bold™ 9700, 10% of the purchase price will be donated to the Avon Breast Cancer Crusade. Funding will support finding a cure for breast cancer and advancing access to care for all, regardless of ability to pay.”

To order one of these beautiful cases, please go to: http://www.otterbox.com/blackberry-cases/blackberry-strength-cases/

I was first in the door. And that store’s first Torch sale. I had it in my hands within 5 minutes of the store opening. Within 15 minutes, I was out the door and on my way. But not before they handed me a pen and a t-shirt for being their first sale of the Torch… oh, and a picture of me with my new hardware.

The unit came in a minimized box, and included:

• AC “Cube” adapter
• USB Cable (That also doubles for charging via the adapter or USB port)
• Quick-Start guide
• Safety and Product Information
• Stereo Headphones
• Desktop Software CD

The unit came with a 25% or so charge, so it was usable immediately. That said, as soon as I got to my desk, it was plugged in to my laptop for charging, while I transferred the data from my Bold 9700 onto Blackberry Desktop 6, and then down to the Torch. That was painless. Transferring apps was another matter, due to the differences between OS 5 (on the Bold 9700) and OS 6 (on the Torch). I decided after 3 errors to not install the apps via the transfer tool, but to do it manually. This has the added positive of allowing me to selectively check compatibility before installing, which I have been doing.

The hardware has been designed eloquently. While it still has the typical Blackberry form factor, it is slightly larger than the Bold 9700. The slider for the screen is smooth and has no “jerk”, so typical of other sliders out there. It snaps into its open position with little fanfare. The orientation detection is sound, albeit a bit slow, depending on the application that is running at the time. The keyboard has the solid feel of the 9700, but is recessed a bit more, due to the screen slider. Quality of the screen is good. My 46+ years eyes can still detect a slight blur to the fonts, but it is very slight. The touchscreen sensitivity (which is adjustable) is preset at a level that will probably be fine for most people, including this author.

The first time the unit is run, it has a cute demo, clearly addressed to business users, but which shows some of the capabilities of the device and the operating system. Once over, you never have to see it again, but if you want to, it is still there for re-runs.

The battery cover seems a bit flimsy, but it slides into place well. The SIM card and micro SD card are easily accessible without having to pull the battery, or try and use forceps to remove (This was one of the biggest peeves I had on the Bold 9700… The micro SD card was incredibly hard to remove). The buttons on the front of the unit are flush with the unit, and all one piece. Initially, you would think that they are touch sensitive. But they are separate buttons underneath the top plastic. They work well, and provide the needed feedback that tells you that it was pressed.

RIM did not include a case with the unit. I would suggest that anyone purchasing a Torch immediately purchase a case to protect the unit. Mine stayed barren for about 24 hours while I ogled over it, but fear of dropping and scarring my new baby got to me, and I purchased a slider case (That review will be coming soon).

A more in-depth review of the Torch will be forthcoming, folk! This gadget freak is still playing…

As many of you know, we were the victims of a vindictive spammer and his friend, who decided to tag our site. Although they were captured and are facing criminal prosecution, the damage to our site and many others was done. We made a difficult decision to wipe out past articles, as they literally posted hundreds of thousands of comments on our articles. It was unfortunate, but we felt we had no choice. We do have the old articles, and will be re-posting them in time, once we can be assured that the comments are stripped. This may be a long-time manual operation (possibly for one of our students… we know they can use the money!).

As a caterpillar emerges as a butterfly, we are using this as an opportunity to improve the site. Please watch how we change for the better!
Renee Roberts